Matías Duarte

Material Design, also codenamed ‘Quantum Paper’, is a design language developed by Google attempting to bring ‘a standard’ and ‘an order’ to Google’s design methods.

As explained by Matías Duarte (Google VP of design): “Unlike real paper, our digital material can expand and reform intelligently. Material has physical surfaces and edges. Seams and shadows provide meaning about what you can touch.”


Did you know you have a right to your .uk too? …… For now.


Most UK business currently strive to have a domain name, so your web domain is something like You can now also have

The new .uk domain is shorter, sharper and puts the emphasis firmly on your website name – exactly where it should be. It is the newest product in the UK Domain Family and is at the forefront of the online revolution, offering an exciting new territory for online pioneers to make their own.


The  answer relies on various factors including current design style trends, web innovation and limitations such as the devices used to view web content.

Much of updated online design is driven by/from…
– updates and advancement in website viewing hardware and software
– how easy and successful current viewing devices are
– how easy and attractive new or updated devices and platforms are to use
– the initial outlay cost and ongoing access costs, i.e. value for money

Information, its presentation, style, perceptions and legacies

In the world of business to business and industrial website design there are a number of well designed websites, led in general by the large corporates with lots of money. They will have spent months of research and time working out the structure of their website and what they want it to achieve. However there are also some websites that do not project the potential of what could be a really good company. Alternatively a slick new website could hide a less than efficient facade – the trick is to combine good research and development with great design.


marauding goats raising for Breat Cancer nowRealnet director Kari Sewell and 5 of his friends teamed up to complete the London to Cambridge cycling event, and raised over £600 for Breast Cancer Now.

‘The Marauding Goats’ consisting of Kari Sewell, Phil Dear, Lewis Boon, Steve Casey, Kealan Boon and Jay completed the 60 mile trip in the wind and rain, in an impressive 4.5 hours!

The lads came up with the idea just 3 months ago whilst having a drink in their local pub The Royal Exchange in Haverhill. They trained hard to build up their fitness levels (some had barely ridden a bike since childhood) and achieve their initial sponsorship goal of £250.

Although the team are delighted to have exceeded their goal, every little helps, and it is not too late to donate at

Kari cycling for cancer completed

Novus WashroomsRealnet have helped to quickly put together a holding page with a useful brochure flipbook for Novus Washrooms, part of the long established Vetspeed group near Royston providing expert safety equipment, supplies and advice for cleanliness and waste product removal.

The idea was to quickly get an online presence and focal point in order to show the flipbook brochure and product range and to get them indexed onto Google and the other main search engine and directories. With the website holding page indexed, this now makes further indexing more straight forward and better established later for the next project phases.

The team at Novus Washrooms now have the peace of mind and breathing space required to finalise their website plan in full, online purchase system plan and create an attractive, intuitive and useful online store for their established and potential new blue chip business customers to order their essential and more specialist supplies easily and simply.

We would like to invite you to visit us at The Two Counties Business Exhibition on Wednesday 25 March, 11.00am-3.00pm, at Newmarket Racecourses.

The Two Counties Business Exhibition brings together businesses from across Cambridgeshire, Suffolk and beyond to build new connections, promote products and services and to learn and be inspired by guest speakers.

It’s free to visit, and you can save time on the day by pre-registering at

For further information about The Two Counties Business Exhibition please click here.

Today I was doing a little research on top websites, when I ended up on the website. For a few years this has been a go to place for me along with Amazon, but I noticed two things today that didn’t seem very clever….


LeanCMS display stand -

LeanCMS display stand –

Realnet are exhibiting the LeanCMS platform at the Southern Manufacturing & Electronics Exhibition. The show is held at FIVE Farnborough from Tuesday 10th February through Thursday 12th, and is the must-attend event for industrial engineering and manufacturing professionals.

With over 800 leading suppliers, and a packed schedule of seminars, Southern Manufacturing is the UK’s biggest and most comprehensive industrial technology show. Visitor entry is free and can be booked at

This is our first year at Farnborough, so do come along to see us at stand P103 to get hands-on and experience the LeanCMS platform for yourself. And while you’re there, ask about our special, exhibition-only offer!

Around this time of year I usually put together a design article about up and coming trends for the year. However, this year I thought I’d do something a little different. Whilst researching, I got to thinking about how trends are actually created and develop in the first place, and what factors a designer should be taking into account when creating or building upon ‘the next big thing’. This led me to some interesting articles about how trends evolve through design, communication and the sharing experience. I’d like to share and expand on some of these ideas in this latest post.


Over the summer, Google announced it wouldSafe and Secure start giving preferential treatment to sites with HTTPS encryption by default. This is in response to increasing security concerns on the web including the Edward Snowden leaks, various sites having their user details stolen, Shellshock vulnerability that affected most web servers and more.

Also, visitors are more likely to buy from secure websites. For now this is only a very small factor in your search engine rankings, but it could well grow over time. Indeed they have stated that they would eventually like to see the internet populated only with encrypted sites.

In the past, adding encryption to your website often needed a dedicated server and slowed down your website. With the improvements of cloud server technology and encryption algorithms it’s now much more viable for smaller websites. As always,
Realnet are happy to help if you’d like to discuss this further.