CPC (Cambridge Pet Crematorium) have been long-standing clients with Realnet. This was the second version of their main public website designed and built by Realnet and we added a whole host of new interactive features. The Website now gives a more well rounded user experience covering everything in a step by step process, from the first point of contact to leaving an online tribute.

One of the key features now incorporated into the site design is the encouragement of a return visit, this was done by creating a series of well thought out journeys throughout the site which catered for people not just during the time they required the service, but also before and after.

One of the main challenges was creating a site that didn’t emphasise ’selling’ or driving people to an end point, as many of our other sites do. This was a good exercise in creating a website that has real feeling and uses strong subliminal messaging and wording to put the point across as opposed to the hard sell.

The Team at CPC were great to work with, the mix of personalities ensured we not only came up with some fantastic ideas during the dynamic meetings but also that that there was a real consideration given to the end user and their feelings.