The fast pace at which the online pharmaceutical industry moves, coupled with the continuing success of their bespoke-built website has meant that Masters Direct were in need of a website upgrade less than a year after Realnet first published Masters Direct online. With such strong competition in the online pharmacy industry it is important for them not only to keep up but also ensure that user experience is at its optimum level to ensure repeat visits and customer base growth.

We cleaned up the site and gave it a sleeker and more minimalist feel. See below the before and after screeshots:

Before

After

By observing how users were interacting with the site as well as keeping an eye on the competition we not only designed an improved user experience but also upgraded the development behind the site.

Our lead programmer in charge of Masters Direct really went to town on the new site making thing smooth and slick moving from one application to the next. All of the old features have been improved and everything else has been reorganised and reset for a perfect selling environment.