Last week Realnet changed a couple of categories on the Prizma Graphics website, after some new keyword research found some better phrases to target.

We redirected the old category page to the new one to preserve the old page authority.

Within 2 days the new page was cached by Google, and for “Plotter paper” it’s already on page 2 of Google from somewhere below page 5. Now a bit more work needed to get them up to page one.

At the same time we renamed another page, and “Design Supplies” now brings up a page one result, again from a previous ranking of lower than page 5! All within 2 days of the change.

It’s amazing how Google does it!

http://www.prizmagraphics.co.uk/