Google have started to release a new system which allows web pages to load faster from your search results.

The idea is that while your browsing the search results and deciding which pages to click, it can start to load up the pages you’re most likely to click in the background ready to use!

This quote is particularly interesting and helps to explain why Google Instant Searching and this new variation (Google Instant Pages) are guiding the way Google provide search:

“What we have observed is that every time we shave 15 milliseconds from the speed, users search more and more, said Mr Singhal – Google fellow.

I wonder how this will impact websites. Presumably it will cause their pages to be downloaded more often. Will that cause Analytics to register a site visit, or only if the visitor then goes to the page? Plenty of interesting questions coming up – any comments appreciated.

Designing a web page that quickly grabs the visitors attention and immediately offers them to exactly what they’re after will be even more important. Otherwise it will take the visitor very little time to find another website that will!

http://www.bbc.co.uk/news/technology-13775562